5/4/3 Factor – Foundational Phase of Warrior Selling®

The 5/4/3 Factor is the essential first step in building a consistent, high-conversion sales process. Designed to eliminate guesswork and inconsistency, this program helps sales professionals replace “winging it” with a proven structure for winning sales conversations. Working closely with FPG’s trainers, participants will co-create a customized, high-converting sales script tailored to their industry, while mastering the mindset and behaviors needed for long-term success.

Through an accountable, behavior-change approach, the 5/4/3 Factor lays the foundation for sustainable growth, higher closing rates, and a stronger sales culture. As part of the 90-Day Warrior Selling® Program, this phase ensures every sales professional has the tools, confidence, and structure needed to perform at their best from the very first conversation.